Tag: Branding
-
Tom Brady’s Phase II Career Will Likely Make Him a Billionaire
By Zac Cornell Love him or hate him, Tom Brady is undoubtedly the best quarterback in history and his retirement from the NFL is a major loss to the league. However with the close of his football career, many more doors are opening, and while Brady has already launched a number of business ventures, endless…
-
Shedeur Sanders – Making the Most of New NCAA NIL Rules
By Zac Cornell His dad may be legendary Hall of Famer Deion Sanders, but Jackson State University’s freshman star quarterback Shedeur Sanders is making his own history on and off the field. Taking advantage of the NCAA’s new name, image, and likeness rules, Sanders has already secured an extraordinary lineup of brand endorsements. In September…
-
DICK’s Sporting Goods Signs Multi-Year Deal with the WNBA to Court Female Customers
By Zac Cornell DICK’s Sporting Goods announced a multi-year deal to be the official and largest retailer of the Women’s National Basketball Association, a business move that continues the retailer’s efforts to actively attract female customers. Current DICK’s CEO Lauren Hobart, who prior to becoming CEO in early 2021 was the president of DICK’s and…
-
Nike Has Gone All-In To Get Out The Vote
By Zac Cornell Nike has shown a serious commitment throughout this election season to remove barriers and get people to vote. The company’s latest effort to increase voter turnout is the release of their film “You Can’t Stop Our Voice.” Narrated by Regina King and featuring athletes LeBron James, Naomi Osaka, Odell Beckham Jr., Sue…
-
Jimmy Butler The Coffee Mogul
By Zac Cornell The COVID-19 pandemic has led to a lot of career pivots and innovative entrepreneurs, but perhaps one of the more surprising new business enterprises being born is Miami Heat’s Jimmy Butler’s foray into the coffee industry. While living In the NBA bubble, in response to many NBA players complaints about subpar coffee,…
-
WNBA Gets Support From NBA Players and Other Celebs #OrangeHoodie
By Zac Cornell The WNBA notoriously gets less attention than their male counterparts in the NBA, and over the years many NBA players from Kobe Bryant who was a huge supporter of women’s basketball to Stephen Curry who brings his daughters to watch games, have shown their support and sought to raise the profile of…
-
Michael Jordan and Jordan Brand Launches UNITE: Action With Words
By Zac Cornell Michael Jordan’s brand has launched a new platform called UNITE: Action With Words which further establishes the brands’ commitment to support the Black Community, equal opportunity and equal justice. With a powerful video featuring Michael Jordan, Jordan Brand athletes, and footage of celebrities and others supporting the Black Lives Matter movement, the…
-
Washington Redskins Announce Name Change
By Zac Cornell As Black Lives Matter movements continue to spread throughout the country, sports leagues, businesses and teams are scrutinizing their policies, branding and business plans to address the issues raised by the anti-racism movement. One issue that has resurfaced with renewed intensity is the use of racist names by professional sport teams. Some…
-
Secret Deodorant Partners With Serena Williams To Advance Gender Equality In Sports
By Zac Cornell Procter & Gamble’s Secret deodorant brand has partnered with Serena Williams to advance gender equality in sports. The brand is launching the ‘All Strength No Sweat’ campaign, and is committing an additional $1 million to support gender equality after donating $1 million towards addressing the issue last year. The company announced that…
insidesportsjournal.com 