By Zac Cornell
Love him or hate him, Tom Brady is undoubtedly the best quarterback in history and his retirement from the NFL is a major loss to the league. However with the close of his football career, many more doors are opening, and while Brady has already launched a number of business ventures, endless more opportunities are waiting. With his great looks, impeccable reputation, picture-perfect family with supermodel wife Gisele Bundchen, and exemplary career, Brady is sure to join the billionaire ranks of other GOATs like Michael Jordan and Tiger Woods through numerous business and branding ventures.
He may have missed out on the 2022 Super Bowl, but so far this year, Brady launched his new eponymous line of high-end athleisure in January, available at bradybrand.com. He opted to take advantage of the new NCAA name, image, and likeness rules and sign deals with ten college athletes to promote the Brady brand, including Shedeur Sanders, son of Deion Sanders, who was Freshman of the Year on Jackson State University’s football team and also endorses Gatorade and Apple’s Beats by Dre. Other football players endorsing the Brady brand include Cade McNamara from University of Michigan, George Pickens of University of Georgia, and Grayson McCall of Coastal Carolina University. But Brady is not just for football players and the brand also signed deals with athletes who play basketball, tennis, baseball and hockey. The basketball spokesmodels are Jermaine Samuels of Villanova University, and Julian Reese of University of Maryland, and the tennis spokesmodels are Andrew Fenty of University of Michigan and Patrick Zahraj of UCLA. Henry Davis, a baseball player for the Pittsburgh Pirates is another signee as well as Jack St. Ivany, a hockey player for Boston College.
In a press release, Brady said of the spokesmodels, “They are hardworking and driven players in the early stages of their careers, and each one of them embodies the spirit and ethos in which our brand was founded.”
Brady has also launched an NFT company, Autograph, in partnership with Lionsgate and DraftKings in 2021. This January the company announced that they raised $170 million with two venture capital firms, and have other famous sports greats involved including Tiger Woods, Usain Bolt, and Wayne Gretzky.
Brady has also started a film company, 199 Productions, which will be releasing a documentary “Man in the Area” in partnership with ESPN about his Super Bowl winning year with the Buccaneers last year. The company is also working on a feature film “Eighty for Brady.”
Not all of his business ventures are brand new. Throughout his football career, Brady was famous for his strict health-promoting diet and fitness regime, so it was natural for him to launch his health brand TB12 in 2013, focusing on nutrition and wellness. The brand’s snack line consists of products that are raw, vegan, organic, gluten free, and dairy free. His website TB12Sports.com provides his training regime and online store. He also launched the TB12 Foundation which provides free rehabilitation and training to young, underprivileged athletes.
Of course Brady also has his endorsement partners including Under Armour, where he has a branded line of workout clothing, gear, and shoes, as well as IWC watches, Molecule Mattresses, and Upper Deck. He also backs cryptocurrency exchange FTX.
Sports marketing analyst Bob Dorfman tells the New York Post, “He’s the NFL’s GOAT [greatest of all time] and his brand is among the strongest of any pro athlete. So he can pretty much do whatever he wants – broadcasting, team ownership, speaking engagements, book-writing, pitching products for current sponsors, new deals with family-oriented brands, or just building up his existing companies.” He continued, “I don’t see Brady fading from the public eye much in the next five to 10 years. He’s got billionaire potential.”
So fans rejoice and haters consider yourselves forewarned. Tom Brady isn’t going anywhere!