Category: Branding
-
Twin Sister College Athletes Expected to Reach $1 Million in Endorsement Deals In the First Year of New NCAA NIL Rules
By Zac Cornell Haley and Hanna Cavinder, twin basketball stars for Fresno State University, are expected to reach $1 million dollars in endorsement deals by July, according to their agent. The 21-year-old sisters have secured nine deals since July 2021, when the National Collegiate Athletic Association changed the rule to allow college student-athletes to make…
-
DICK’s Sporting Goods Signs Multi-Year Deal with the WNBA to Court Female Customers
By Zac Cornell DICK’s Sporting Goods announced a multi-year deal to be the official and largest retailer of the Women’s National Basketball Association, a business move that continues the retailer’s efforts to actively attract female customers. Current DICK’s CEO Lauren Hobart, who prior to becoming CEO in early 2021 was the president of DICK’s and…
-
Interview with Creator of ProFootballChase
By Sam Sindell Inside Sports Journalism recently had the opportunity to interview Isaac Saenz, creator of the widely known Instagram page and podcast Pro Football Chase. Isaac has been able to spread reliable news through his many platforms, and informs his hundreds of thousands of followers of all the news around the NFL. Isaac is…
-
Michael Jordan and Jordan Brand Launches UNITE: Action With Words
By Zac Cornell Michael Jordan’s brand has launched a new platform called UNITE: Action With Words which further establishes the brands’ commitment to support the Black Community, equal opportunity and equal justice. With a powerful video featuring Michael Jordan, Jordan Brand athletes, and footage of celebrities and others supporting the Black Lives Matter movement, the…
-
Washington Redskins Announce Name Change
By Zac Cornell As Black Lives Matter movements continue to spread throughout the country, sports leagues, businesses and teams are scrutinizing their policies, branding and business plans to address the issues raised by the anti-racism movement. One issue that has resurfaced with renewed intensity is the use of racist names by professional sport teams. Some…
-
Secret Deodorant Partners With Serena Williams To Advance Gender Equality In Sports
By Zac Cornell Procter & Gamble’s Secret deodorant brand has partnered with Serena Williams to advance gender equality in sports. The brand is launching the ‘All Strength No Sweat’ campaign, and is committing an additional $1 million to support gender equality after donating $1 million towards addressing the issue last year. The company announced that…
insidesportsjournal.com 