Tag: Dick's Sporting Goods
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DICK’s Sporting Goods Signs Multi-Year Deal with the WNBA to Court Female Customers
By Zac Cornell DICK’s Sporting Goods announced a multi-year deal to be the official and largest retailer of the Women’s National Basketball Association, a business move that continues the retailer’s efforts to actively attract female customers. Current DICK’s CEO Lauren Hobart, who prior to becoming CEO in early 2021 was the president of DICK’s and…
