DICK’s Sporting Goods Signs Multi-Year Deal with the WNBA to Court Female Customers
By Zac Cornell DICK’s Sporting Goods announced a multi-year deal to be the official and largest retailer of the Women’s National Basketball Association, a business move that continues the retailer’s…
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Interview with Creator of ProFootballChase
By Sam Sindell Inside Sports Journalism recently had the opportunity to interview Isaac Saenz, creator of the widely known Instagram page and podcast Pro Football Chase. Isaac has been able…
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Michael Jordan and Jordan Brand Launches UNITE: Action With Words
By Zac Cornell Michael Jordan’s brand has launched a new platform called UNITE: Action With Words which further establishes the brands’ commitment to support the Black Community, equal opportunity and…
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Washington Redskins Announce Name Change
By Zac Cornell As Black Lives Matter movements continue to spread throughout the country, sports leagues, businesses and teams are scrutinizing their policies, branding and business plans to address the…
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Secret Deodorant Partners With Serena Williams To Advance Gender Equality In Sports
By Zac Cornell Procter & Gamble’s Secret deodorant brand has partnered with Serena Williams to advance gender equality in sports. The brand is launching the ‘All Strength No Sweat’ campaign,…
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